Name:
Mike Kerhoulas
Title:
President of Signfactory Direct, Inc.
Job Description
/Duties:
-Market Research -Customer Relations
-Product Development -Quotations
Education:
-Graduate - Wilkes Central High School - 1980
-NC State Design School (Achitectual Design) - 1980-1981
-Wilkes Community College (Drafting & Electronics) - 2 Years
Work History:
-As a teenager Mike worked in various restaurant environments learning food preparation & customer service.
-During college Mike began working in residential construction.
-Began working in Commercial Construction in Charlotte, NC - 1984, advanced to management rapidly, after mastering many areas of metal and wood finish and trim.
-Entered Modular Home Sales Industry (graduate of 3 separate profession sales schools).
-Entered sign industry, working for local sign shop 1990.
-Opened Home Based Sign Shop 1990 – Signcrafters.
-- Currently developing web based sign fulfillment system For today’s high speed delivery requirements.
Hobbies:
-High Performance Driving at Track Days
-Golf
-Spending time with wife Caroline
Family:
-Wife – Caroline
-1 Daughter - Anna
-1 Son - Stephen
-2 Stepdaughters – Ashley & Mary Anna
Bio:

From his early years, Mike’s passion for creating visual images has lead him into many areas of study. A background in early education encompassing physics and geometry, along with Advanced Calculus and other math pursuits, lead him to seek after Architecture as a path of further professional studies., Beginning with a career in the construction arenas confirmed many of his personal theories concerning project design and real world application. Entering into professional home sales helped to fully enlighten him to the customer’s perspective compared to actual results even further. At this point in his ( professional ) education, he learned how to become the advocate for the consumer.

Having pursued the graphics and signage industry now for over 17 years, the goal of exceeding the customer’s expectations still rules his mindset. Actively involved in specific projects and processes, problem solving is a daily adventure, and keeps the job exciting and challenging.

Constant pursuit of technology has greatly advanced not only the speed, but the scope of graphics projects, that were unreachable just 2 years ago. Now the perfection of an All internet based signage and graphics products fulfillment center that matches our digital production ( instant ) capabilities, is the current pursuit for him.